Turn Water Damage Into Your Next Six-Figure Income Stream

Damage happens every day. Someone gets paid to fix it.

Every day, pipes burst, water heaters fail, and AC lines back up. Homeowners and property managers need someone to answer the call, run the job, and get it done right. A single water job can bring in a few thousand dollars, sometimes $3K to $10K or more depending on scope.

Most people never learn this industry exists. The ones who do usually lose money quietly: a weak first phone call, missing photos, sloppy notes, an estimate that gets cut, an invoice that sits for 90 days.

In restoration, structure beats hustle. The Launchpad gives you the structure.

I started check to check too

I’m James Rice-Peña. Before restoration, I was a bag boy, a cook, and a call center worker. I got into restoration in 2012, and in 2016 I started FL Cleanup with no loans and no investors. Since then:

• 5,000+ water jobs completed
• Licensed mold assessor and remediator in Florida, and IICRC certified
• Mold expert in attorney cases
• A $500,000 mold remediation project at a major Miami hospital, completed entirely by my own crew, which required a $1 million insurance policy and a full credential review
• Commercial work for government agencies in Miami-Dade County
• A hurricane flood and mold loss of over $1 million, where my company handled half the work
• Viral mold education videos with hundreds of thousands of views

In my first year, I made every mistake: buying the wrong things, breaking things, losing money I didn’t need to lose. One time we cut into a wall and hit an electrical line, and I paid an electrician out of my own pocket for the emergency fix. I built this program so you can skip the $15,000 lessons and start with a system that already works.

What’s inside: 8 modules, from first call to full company

Module 1: Job Intake Systems. Win the job on the first call. The 10 Golden Questions that protect your paycheck, how to build instant trust with stressed homeowners, and how to spot red flags before they cost you thousands.

Module 2: Inspection & Documentation. Courtroom-proof photos, moisture maps that shut down objections, and daily logs that build adjuster credibility.

Module 3: Estimating Basics. Estimates adjusters respect and approve fast, Xactimate and Symbility basics, handling pushback with evidence, and separating insurance from direct-pay pricing.

Module 4: Job Flow Systems. SOPs and a repeatable roadmap from intake to invoice, plus how to work with plumbers, HVAC pros, roofers, and assessors like a quarterback.

Module 5: Invoicing & Collections. Bulletproof invoices, the 30-60-90 follow-up system, and AR tracking so you always know where your money is.

Module 6: Marketing. Get steady referrals from realtors and property managers, build your Google and social presence, use proven scripts, and run paid ads only once your systems are tight.

Module 7: Business Info & Growth. LLC vs. S-Corp, licensing and permits, banking and credit, hiring in the right order, and a roadmap from solo operator to multiple crews.

Module 8: Tools, Templates & Advanced Growth. Your business-in-a-box: plug-and-play templates for intake, invoices, dry logs, and startup budgets, swipe files for adjuster pushback, and automation tools.

Every section comes with assignments: real scripts, real tools, real practice. Because the person who implements wins faster than the one who just watches.