
How to Find the Right Restoration Business Coach (And Avoid Costly Mistakes)
When new restoration owners ask, “How do I find a restoration business coach near me?” I always smile a little. Not because it’s a bad question, but because I asked the exact same thing when I started… and I never found one.
So I became my own coach.
And trust me, it wasn’t glamorous.
Why I Went Coach-Free (And Why You Shouldn’t)
Instead of a coach guiding me through water, fire, mold and disaster jobs, I had trial, error and Google. Every mistake cost real money. Every new marketing idea felt like gambling. I pieced everything together through frustration, experiments and sometimes pure luck.
It worked in the end, but here’s the thing:
You don’t need to suffer through the same expensive “DIY business education.”
I eventually started helping other new owners for free, just sharing what I learned. Today some of them run successful restoration companies. Not because I gave them motivational speeches. Because I showed them what actually works.
What a Real Restoration Coach Should Have
If you’re looking for a coach, don’t settle for generic business advice. Restoration is different. It’s fast, it’s messy, it’s insurance-driven, and leads are ridiculously competitive.

A real restoration coach should:
Understand all types of restoration work
Know how to market without burning through cash
Have used a CRM to close jobs, not just store names
Know pricing, real profit margins and insurance communication
Have helped businesses grow in this exact industry
Anything less, and you’re basically paying for a cheerleader.
The Biggest Red Flag: The “Disappear and Reappear” Coach
Some coaches are loud online and invisible when you actually need them. They post tips, hype themselves up, then vanish when it’s time to answer real questions about billing or job costing.
If a coach can’t consistently show up, don’t bother.
You need someone who’s involved, not a one-minute pep talk on Zoom.
Does the Coach Need to Be Local?
Short answer: no.
When I helped new owners, location didn’t matter at all. What mattered was:
Regular support
Real strategies
Systems they could implement immediately
You don’t need someone who lives next door.
You need someone who knows how to build revenue, workflows and marketing in this industry.
What Actually Makes the Difference? One Word: Systems.
The biggest difference I’ve seen is simple: whether or not the coach teaches systems.
Especially CRM systems.
A CRM is the brain of a restoration company. It tracks:
Leads
Follow-ups
Insurance jobs
Revenue
Repeat referrals
If your coach can’t help you use a CRM to grow, they’re just guessing. And guessing is expensive.
Use This Before You Pay Anyone
Before you decide on a coach, don’t just ask “Are you a restoration coach?” Ask:
Can you show me systems that increase revenue?
Can you teach me restoration marketing that actually converts?
Can you help me avoid the mistakes you made?
If they dance around the answer, that’s your sign.
Want a Shortcut? Start with This.
I learned this industry the hard way. You don’t have to. If you’re a new restoration owner looking for real guidance, start with something simple: a free resource that helps you choose the right coach without wasting money.
Download the free guide below to find the right restoration coach the smart way.
https://offer.damagetodollars.net/
No guesswork. No gambling. Just clarity.

